Let's not Chase the Hype: OpenAI's Sora is Great: But not Godly

From Abhivardhan, our Chairperson

This is a post authored by Mr Abhivardhan, our Chairperson.

Open AI's Sora is a good development to reckon for.

However, I would rather take a backseat to assert that AGI has been achieved in video generation.

There is some merit and glamour associated with text-based, audio-based and video-based GenAI content.

Now, this does not mean that companies like Pika or others should leave the GenAI content industry. Most of you might not have even tried Pika or anything else, because OpenAI often gets the most coverage.

Also, looking at the way SAG-AFTRA negotiations went with Hollywood executives, OpenAI cannot get away with SORA. They can do innovation, but the negotiations would be hard enough.

Second - while I had said in my previous post that the legal battle on AI-generated texts is pointless on stringent grounds (e.g., NYT vs OpenAI - most of you haven't even read the lawsuit, so read), the legal battle for visual, graphic and audio content will JUST never end.

So do not assume for a moment that utopia has been achieved. Filmmaking and content creation is not just about attention span. Emulating Mani Ratnam or Zack Snyder, Christopher Nolan, Prashant Neel, Raj & DK, or even Wes Anderson or Shawn Levy is just not possible.

Yes - text-to-video prompting outputs are attractive. But let's take a backseat, and be reflective.

This is not to criticise any AI company, but to only cut the hype and introspect.

There is an increasing tendency to come up with anti-competitive regulations due to fancy GenAI use cases, which must be understood too.

If AI and Law or technology law & ethics were that simple - then anyone would be a tax policy or geopolitics or tech policy or climate policy or economic policy expert today.

Without domain knowledge, you cannot figure out if these proposed AI use cases even make any sense. Like Perplexity is way better than Bing and Google in terms of its search results and data scraping. So it depends.

We also announce the welcoming of Gaurav Agrawal and Sreedhar Kosaraju in the coveted Advisory Council of the Indian Society of Artificial Intelligence and Law.

Know more at isail.in/team.