From Archives: Custom algorithms, Artificial Intelligence Assistants
From The Indian Learning
How Do Artificial Intelligence Assistants Interact with People?
Medha Singh Yadav,
Editorial Intern (The Indian Learning),
Indian Society of Artificial Intelligence & Law.
As the people are evolving so is the technology. From a reusable rocket to an autopilot car. An example of this evolution is also an artificial intelligence assistant at home. From the beginning, text was the best way to interact with an assistant app (typing in a phrase triggered a response). Presently, voice has dominated. Assistant apps or smart speakers are continually tuning in for their wake words. As a matter of course, the words "Hey Siri," "OK Google," "Hey Google," and "Alexa" are the guidelines on their particular gadgets, however clients can also customize their wake words. "Alexa" can turn into "Echo," "Amazon," or simply "computer." The capacity to create these changes can be particularly useful in the event that someone named Alex or Alexis lives in the home.
How custom algorithms will shape the future of media buying
Zainub Chauhan
Editorial Intern (The Indian Learning)
Indian Society of Artificial Intelligence & Law
The virtual marketing and marketing enterprise ingests and methods tens of thousands and thousands of facts alerts according to second, producing giant volumes of facts. While the enterprise is hyper-targeted at the cookie deprecation, the third-birthday birthday celebration cookie is surely the simplest one advertising input, there are numerous different facts alerts, each on and offline, to be had to optimise media shopping for.
Algorithms primarily based totally on artificial-intelligence (AI) may be tailor-made to brands’ precise goals, permitting entrepreneurs to discover a wallet of overall performance inside significant quantities of facts and optimise media shopping to force actual commercial enterprise outcomes. By combining custom AI tactics that combine a brand’s key overall performance indicators (KPIs), and shaking off our third-birthday birthday celebration cookie dependence, we are able to welcome a brand new technology of obvious and powerful programmatic media.
The Goldilocks Principle and the Jaishankar Doctrine
So, years ago, India’s External Affairs Minister Dr Jaishankar had explained an interesting idea, which inspired a lot of my current works on the Indo-Pacific, Indian foreign policy and even international law cum global governance. He explains in a meet for the Atlantic Council about the Goldilocks Principle.
The reason this video fascinated my interest was that Dr Jaishankar’s Doctrine as the host called it in the video makes a lot of real sense. Generally, when we analyse the history of the cold war, we assume that colonialism largely shaped the rules-based international order, leading to the rise of the anti-colonial and non-aligned movements across the globe, obviously backed by either the Soviets or the NAM members. Sometimes, these “anti-West” narratives and groups usually acted as buffer groupings which could affect the way several NATO countries used to grow and expand across. India too was a beneficiary and fiduciary to these buffer groupings. I had recently come across this expositional text by Wilson Center where we see how the Chinese Embassy in India examines India’s foreign policy in the 1960s, before the Sino-Indo war had culminated in 1962. The claims made by the Chinese were that India under former PM Nehru was already attempting to cut down the anti-colonial interests of the Sino-Soviet and the NAM bloc countries, by serving some aspects of the US and the UK (overall, the NATO countries). When I relate with this exposition made by Dr Jaishankar, adding up to his recent book “The India Way”, I must appreciate his brilliant understanding of the West here.